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Blue Blogging Soapbox
...rambling rants, thoughts and musings on mostly political topics - from your late night blogger.

Friday, April 28, 2006

Revealing blog survey 
(en francais)

Blogads recently completed a survey of 56,000 bloggers in the US. ClickZ reported they found that bloggers broke up in the following groups:

Political Blogger
  • read five blogs per day
  • 18% spend 10 hours each week reading blogs over the last 6 months:
  • 70% contributed to a cause of campaign online
  • 41% spent $100 or more
  • 60% bought software or clothes
  • 87% bought books, of those 52% spent more than $100
  • 72% percent of political blog readers are male;
  • 77% have a college degree;
  • over 20% have a household income between $60K and $90K.
Music Blogger
  • 72% male
  • 4 percent are ages 31-40
  • 86% have bought music online in the last six months
  • 47% spent over $100;
  • 70% bought books online
  • 63% bought clothes.
  • 25 %are students, over 58 percent have college degrees
Gossip Blogger
  • 77% of gossip blog readers are women,
  • 50% are age 22-30;
  • 60% plus have a college degree;
  • 68 percent purchased clothing online,
  • 48% plus spent more than $100.
  • 15% of gossip blog fans read three blogs daily
  • 15 % spend two hours each week
Motherhood/Parenting-related Blogger
  • 90% percent female;
  • 12% plus read five blogs daily;
  • 17% pend two hours a week reading blogs;
  • 72% bought clothes online in the last six months, and
  • 46% spent over $100;
  • 83% purchased books;
  • 46% contributed to a cause or campaign;
  • 23% bought toys.
  • 45% of mom blog readers are 22-30 years old;
  • 73% have a college degree;
  • 21% + have household income between $60K and $90K.
You can't beat free research. Something for political strategists to think about when targeting groups. Many online ads are no cost or low cost compared to traditional media.

Paul Synnott at 6:45 p.m.    | en francais | Go to Top|


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