Revealing blog survey (en francais)

Blogads recently completed a survey of 56,000 bloggers in the US. ClickZ reported they found that bloggers broke up in the following groups:

Political Blogger

• read five blogs per day
• 18% spend 10 hours each week reading blogs over the last 6 months:
• 70% contributed to a cause of campaign online
• 41% spent $100 or more
• 60% bought software or clothes
• 87% bought books, of those 52% spent more than $100
• 72% percent of political blog readers are male;
• 77% have a college degree;
• over 20% have a household income between $60K and $90K.

Music Blogger

• 72% male
• 4 percent are ages 31-40
• 86% have bought music online in the last six months
  
• 47% spent over $100;
• 70% bought books online
• 63% bought clothes.
• 25 %are students, over 58 percent have college degrees
  

Gossip Blogger

• 77% of gossip blog readers are women,
• 50% are age 22-30;
• 60% plus have a college degree;
• 68 percent purchased clothing online,
• 48% plus spent more than $100.
• 15% of gossip blog fans read three blogs daily
• 15 % spend two hours each week
  

Motherhood/Parenting-related Blogger

• 90% percent female;
• 12% plus read five blogs daily;
• 17% pend two hours a week reading blogs;
• 72% bought clothes online in the last six months, and
• 46% spent over $100;
• 83% purchased books;
• 46% contributed to a cause or campaign;
• 23% bought toys.
• 45% of mom blog readers are 22-30 years old;
• 73% have a college degree;
• 21% + have household income between $60K and $90K.

You can't beat free research. Something for political strategists to think about when targeting groups. Many online ads are no cost or low cost compared to traditional media.