Flaherty scores a touchdown (en francais)

TOUCHDOWN

Federal Budget

Budgets are where the rubber really hits the road in politics. Politicians can – and often do – promise things and support ideas ‘til the cows come home … but when something is put into the budget, it’s actually going to happen. So federal Finance Minister Jim Flaherty scored a large Touchdown when he unveiled the Harper government’s maiden budget this week, because it followed through in no uncertain terms the Conservatives’ key campaign promises: cuts in taxes (and specifically in the GST), more money for the military, and financial resources to get tough on gun crime and to ensure a more accountable government. Regardless of how you might feel about the Harper agenda, the fact that the budget walks the talk of the Conservative election campaign commitments makes it a great piece of communications.

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Bob Reid has been a journalist and media advisor to a former Ontario Premier. He is now Veritas’ principal media coach.

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Touchdowns and Fumbles

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